September 2007 Archives

The fake closing bait-and-switch

posted by Cheshire on Sat, Sep 29, 2007
in Marketing

Chloe Veltman, the reviewer for the SF Weekly, brought up an interesting subject on her blog this week: the post, "On Unannounced Extensions," discussed a rising trend by small theatre companies to announce shorter runs -- only to then announce an extension ("due to popular demand," of course). The rub is that the shorter run and the extension would add up to what the run would have been in the first place.

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Text impact to 313131 for special offers and prizes

posted by Cheshire on Tue, Sep 25, 2007
in News

We're launching Thumb Splats, a special service just for the brave souls who share their digits with us. To reward you, the offers and prizes are going to be pretty sweet. Get in on the ground floor by texting impact to 313131.

For those of you new to sending text messages, here's what that means: go into texting (SMS) mode on your phone, enter 313131 as the address, type only "impact" as the message, and hit send. In a few minutes, you'll get a confirmation that you've joined the Thumb Splats. Soon you'll be getting some really cool offers and contests from us.

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The news you've been waiting for all season...

posted by Cheshire on Tue, Sep 18, 2007
in News

...is coming soon. Did we mention that Impact Fan Club members hear the juiciest news first? Hell, it's free -- you might as well sign up.

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Congrats, Annie Organ!

posted by Cheshire on Tue, Sep 11, 2007
in News

Thanks to everyone who stopped by the Impact booth at the Solano Stroll on Sunday. It was terrific to meet new people and catch up with fans. We had 100 people sign up on the mailing list, and our Impact 6-Pack winner is Annie Organ -- congrats, Annie! See you all at La Val's...

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More prizes added for the Impact poker tournament

posted by Cheshire on Mon, Sep 10, 2007
in News

We've just gotten word that in addition to the great prizes we've already lined up for our Full Houses benefit poker tournament, a few more have come in:

• Tickets to A.C.T.
• Tickets to Cal Shakes
• 4 pairs of tickets to Landmark's California movie theatre

And remember, you don't have to win the tournament to get these prizes -- all you need to hit is a full house or better, even if you don't win the hand!

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Chad Jones likes Sleepy!

posted by Cheshire on Mon, Sep 10, 2007
in Reviews

Chad Jones of the Oakland Tribune posted his review of Sleepy yesterday, and he gives it three stars out of four, writing: "Director Dawn Monique Williams and her six actors--Gabriel A. Ross, Pamela Davis, Seth Thygesen, Marissa Keltie, John Terrell and Jessica Kiely--keep us on the verge of expecting the unexpected, which is a perfectly fine place to be for the show’s brisk 60 minutes.... By play’s end, everyone is seeing ghosts or feeling something sinister lurking unseen in the corners. And with that uneasy feeling, Impact and Sleepy send us happily into the real world of darkness outside the theater walls."

Read the whole review on Chad's excellent theatre blog, Theater Dogs.

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Announcing Full Houses: A Poker Tournament to Benefit Impact Theatre

posted by Cheshire on Tue, Sep 4, 2007
in News

You heard that right -- this ain't your usual theatre benefit event. It's No-Limit Texas Hold-em, and you could win an iPhone or one of many other very cool prizes, including: gift cards to places like Nordstrom, Bloomingdales, and Cody's; theatre tickets to Berkeley Rep, Magic Theatre, SF Playhouse, and more; movie passes; jazz performances; a signed Simpsons script; fine wine; Impact merch; and much more. Poker was meant to be played in a basement, and what better basement than the one below La Val's?

Only 54 seats will be sold, and we expect the tournament to sell out. Make sure you get yours before they're gone. Click here for more info and tickets.

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It's simple: Pizza. Beer. Plays.

posted by Cheshire on Sun, Sep 2, 2007
in Marketing

When I'm telling someone about Impact for the first time -- either at street festivals or as an answer to the invariable party question, "And what do you do?" -- I usually begin by saying we're a small, nonprofit professional theatre company that performs in the basement of a pizza place. Given that most people aren't theatregoers to begin with, their eyes start to glaze over...until I tell them that they can eat pizza and drink beer while they're watching the show.

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